Trash bag, From trash to treasure
Trash bag
From trash to design product
The story of the Lovia bag begins in the trash - not a very usual starting point for a high-quality design product. The fashion industry alone generates around 800,000 tons of leather waste per year. We believe that this huge resource, which is currently wasted, should be primarily utilized instead of producing completely new material. That is why we source our materials from surplus materials generated by other industries, giving them a new and valuable life.
From trash to new treasure - a true Cinderella story of surplus material
The Trash Bag theme is a statement against the traditional definition of quality and image of fashion - it's time for the industry to adapt to the demands of the world around us and utilize resources to the fullest. Unusual materials don't have to be barriers to creativity. Our designer Outi believes that designing within the limits of the material encourages creativity by forcing us to make every seam truly meaningful.
Trash does not mean inferior quality, but rather that a material or product can no longer be used for its original purpose. In the hands of our experienced artisans, it is transformed with years of experience into a treasure that can last a lifetime.
From trash to new treasure - a true Cinderella story of surplus material
The Trash Bag theme is a statement against the traditional definition of quality and image of fashion - it's time for the industry to adapt to the demands of the world around us and utilize resources to the fullest. Unusual materials don't have to be barriers to creativity. Our designer Outi believes that designing within the limits of the material encourages creativity by forcing us to make every seam truly meaningful.
Trash does not mean inferior quality, but rather that a material or product can no longer be used for its original purpose. In the hands of our experienced artisans, it is transformed with years of experience into a treasure that can last a lifetime.