PURPOSE

LONGING FOR TRUE MEANING

We live in an era of accelerating consumerism, and to counteract this, we want to find a new perspective to appreciate things and what we already have. It is time for an ecological revolution.

We were honored to have an activist as our muse, whose life path and work we admire. Meeri Koutaniemi is a true Loviatar, who has turned the spotlight on silent problems with her photojournalism. Her courage, social message and respect for people and nature are the values ​​that inspire us every day. The second main part of the images is Akseli Gallen-Kallela's studio-museum in Tarvaspää. Gallen-Kallela's Kalevala paintings and nature images have been a great inspiration behind the creation and design of Lovia. The story continues throughout the autumn on our Instagram.