TRANSPARENT DNA
We have created a transparency concept that reveals the carbon footprint, materials, makers, and pricing of our products transparently.
Climate change is one of the biggest threats of our time. In order to continue our operations, we must be aware of the environmental burden caused by our products. After all, the truth is that bags and jewelry cause emissions into the atmosphere. However, by collecting information and improving our operations based on it, we can develop and create long-lasting products that will have a smaller carbon footprint in the future. At Lovia, we believe that together we can create a better future for the environment.
Discover the notches...
Emissions
Materials
For production
Pricing
Search DNA
The journey of our bags from the trash to yours is an adventure that you can explore at different stages. Each of our bags carries a DNA code that tells the story of the product with raw honesty, from materials to makers and transparent pricing. Discover the story of your treasure by writing its DNA code below. You can find the transparent DNA of jewelry by writing the name of the jewelry in the field.
Emissions from our products
Measuring our carbon footprint is an important tool for us, showing us which direction to continue our journey. To slow down climate change, we need to understand the impacts of our actions and continuously improve them. The carbon footprint reveals the truth about emissions from every stage of our production, so it has a major impact on our decision-making.
By examining the numbers, we can assess whether a product is relevant and necessary, get excited about finding new materials or product solutions together with our partners, measure development, and raise awareness and spark discussion.
We hope that sharing the carbon footprint of our products will help you understand the overall ecosystem of the fashion world and its impact on the environment, and inspire you to make more responsible choices.
Surplus material
The main materials used in Lovia bags are surplus leather and textiles, which we collect from waste from other industries: cutting waste from the furniture industry, fish skin as a by-product of the food industry, and elk skin, which is produced during conservation hunting.
Using surplus material reduces emissions from our products by reusing the material and diverting it from landfill. We are also able to utilize the cutting waste from our own bag production, as our collection includes products such as card cases, which are perfect for small pieces of leather.
Our goal is to recycle as much waste material as possible and turn it into timeless, long-lasting design products. We choose our material partners carefully and want to change the way we think about traditional production processes towards a circular economy. When our values meet, together we can make a bigger difference.
Production
It has been important for us to find reliable partners to ensure a functioning production chain and give waste materials a new life in the form of sustainable products. Our bags are handmade near Milan, Italy and our jewelry is made in Helsinki. Thanks to the direct production chain, we are able to ensure the quality, ecology and ethics of the production.
We know our producers well and are in constant contact with them, building mutual trust and appreciation, and through that, our collaboration.
We strive to visit our producers regularly. Close relationships help us develop our work together in a more responsible direction. We want to communicate openly and transparently with our producers, which will lead to better results in terms of both products and cooperation.
Transparent pricing
We disclose the prices of our products, selling every detail, from metal parts to producers, packaging materials and our remaining margin.
A traditional problem in the fashion industry is complex and opaque supply chains and companies' sometimes unjustified margins. The consumer is not told who is being paid and how much at different stages of production. This can lead to major social problems or unnecessary environmental burden.
To avoid these problems, we want to be transparent about the pricing of our products. We also openly disclose our own margins and how they compare to traditional pricing.
