CLASSICS COLLECTION BAGS AND JEWELRY -20% WITH THE CODE LOVIAFRIEND20

This Christmas we want to give you an offer of -20% from the classics collection, bags and jewelry, use the code LOVIAFRIEND20 at checkout. The offer is in addition to the -15% pre-order offer.

The new, beautiful bag ANSA, designed in a unique collaboration with Anni Ihamäki and Sara Vanninen, features a rounder design where soft, stylish beauty meets practicality. ANSA is a luxurious everyday companion that offers space for all your essentials. It functions as a shoulder bag, making it perfect for daily activities. Use it as a handbag with a separate handle when you want to create an elegant and chic look – ANSA also works wonderfully as a clutch.
Functionality meets beauty in every piece we create. Lovia bags are designed to seamlessly blend into your life, offering timeless elegance and practical versatility for any occasion.
Discover your perfect match from our collection.

Handmade from excess materials

Inspired by Finnish forests

Discover your perfect match and preorder our bestsellers now. As a thank you for supporting conscious production, you will receive a 15% discount on the regular price. After the preorder period you will receive your beloved bag within 6 weeks. Discover more detailed information on each product page.

Our icons are back, shining brighter than ever. Thanks to many requests from our community, we are bringing back the most beloved pieces.

Discover our classic PIHKA and HAVU pieces now available for order again.

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We make every Lovia design treasure by hand from excess materials, with full transparency, sustainably and with love. Discover our most beloved classic bags and find your new treasure.

Join the community and be a Revolutioniser of your own. Discover your favourite style from our collection of classic bags.

"A vision that led to bags that you wouldn't guess to be recycle-design."
"For every product, the company tells you how much it cost for every part of the supply chain, and who made it and how."
"Lovia lets you trace every material used in its products, right down to the dust bag."
"The entrepreneurs want to create a whole new way of producing, consuming and respecting fashion."
"This radical transparency may seem brutal, but Lovia's uncompromising outlook is actually aligned with the global sustainability megatrend."
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